Sales Question Bank
for Exam preparation

Q2. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Q3. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Q4. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

1. Personal
2. Political
3. Proposal
4. Production

Q5. Customization is a process of ___ the CRM solution.

1. Planning
2. Buying
3. Fine-tuning
4. Integrating

Q6. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

1. direct marketing channel
2. indirect marketing channel
3. horizontal channel
4. synthetic channel

Q7. Two genres of consumer market segmentation are _________ and ________.

1. Demographic, promotional
2. Behavioral, geographic
3. Geographic, social
4. Psychographic, economic

Q8. With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.

1. width
2. depth
3. length
4. similarity

Q9. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Q10. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery